Marketing Analytics Agent

What is Marketing Analytics Agent?

• Revenue Engine Integration. Connects Google Ads and LinkedIn Ads to your HubSpot or Salesforce CRM via robust n8n pipelines, tracking every prospect's journey from their first trade publication view to the final signed Bill of Lading for forensic visibility into which dollars drive your gross margin.
• Custom Attribution Modeling. Uses Claude Code to build custom attribution models that account for the long, complex sales cycles of logistics and export, automatically allocating budget toward channels that generate actual profit and pushing optimization data back into ad platforms in real-time.
• Relentless Growth Auditor. Constantly tests the hypothesis that your marketing is working, freeing your human team from spreadsheet consolidation while providing the "Real Intelligence" needed to scale with confidence across specific trade lanes and target regions.

Replaces:

• Spreadsheet-based ROI calculations
• Manual lead source tagging
• "Last-click" attribution errors
• Disconnected ad reporting
• Blind budget allocation
• Waiting for monthly agency reports
• Guessing which trade shows yielded ROI

Why Marketing Analytics Agent?

• Crushing Customer Acquisition Costs. In the high-stakes world of global trade, reducing waste is as vital as increasing volume. Implementing AI-driven analytics and lead qualification has been proven to reduce customer acquisition costs (CAC) by up to 40%, directly impacting your bottom line. By identifying and cutting the "zombie spend" on keywords and channels that generate leads but never close, this agent protects your margins against rising media costs.

• Connecting the "Silos" of Profit. Trade businesses often suffer from a "silo problem" where operational data in ERPs and commercial data in CRMs never meet. Integrating these systems to track the entire buyer journey, from initial interest to closed revenue, can increase lead conversion rates by 40% by providing granular visibility into what actually works. This agent bridges that gap, proving that a specific LinkedIn campaign did not just bring in "leads," but delivered profitable freight contracts.

• Precision Budget Allocation. Stop betting on intuition and start investing in empirical evidence. AI-driven predictive lead scoring can improve sales efficiency by 20-40% by directing your resources toward the highest-quality prospects. The Marketing Analytics Agent autonomously shifts your budget toward the campaigns and regions that are generating high-intent buyers, ensuring your marketing dollars work as hard as your logistics team.

• Mastering Multi-Touch Attribution. The journey from a "Google search" to a "closed container shipment" involves dozens of touchpoints that simple analytics tools miss. This agent builds a comprehensive multi-touch attribution model that values every interaction, from the first trade show scan to the final email. It ensures you understand the true value of your "long game" marketing efforts, validating investments that have slower but more substantial payoffs.

How It Works

1. Data Ingestion and Unification. The agent utilizes n8n to construct a unified data pipeline, pulling raw performance data from Google Ads, LinkedIn Ads, and Google Analytics 4. It simultaneously ingests deal stages and revenue data from your HubSpot or Salesforce CRM, creating a single "source of truth" that links ad spend directly to invoice value. This integration ensures that no data point is left isolated in a platform silo.

2. Custom Attribution Modeling. Leveraging the advanced coding capabilities of Claude Code, the agent generates custom Python scripts to map complex attribution paths that off-the-shelf tools cannot handle. It assigns weighted value to different touchpoints, giving credit to the initial trade show meeting as well as the final retargeting ad, to reveal the true drivers of your revenue. This allows for a nuanced understanding of how different channels contribute to the final sale.

3. Revenue-Based Optimization. Once the connection is made, the agent pushes "offline conversion" data back into advertising platforms like Google Ads and LinkedIn Ads. This signals the ad algorithms to optimize for "closed deals" rather than just "form fills," effectively training the advertising platforms to find more customers who actually pay. It transforms your ad spend from a passive expense into an active investment in revenue generation.

4. Automated Reporting and Insights. Finally, the agent uses Gemini PRO to synthesize this complex data into plain-English executive summaries delivered via Slack or Microsoft Teams. It highlights exactly which campaigns are underperforming and recommends specific budget reallocations, allowing you to pivot your strategy in minutes rather than waiting for end-of-month reports. This real-time feedback loop ensures you are always one step ahead of the market.

Get Started

Your competitors are already using data to buy the market share you deserve. Deploy the Marketing Analytics Agent today to turn your marketing department into a profit center that is accountable for every dollar. Book your strategy call now to see your true ROI for the first time.