Negotiation Coach is an AI worker that joins calls as an invisible mentor, providing real-time whisper prompts with strategic advice, pricing data, and cultural cues.
It bridges junior staff to veteran performance-increasing contract value by 12-15% while protecting margins with live pricing governance.
What is Negotiation Coach?
- Invisible Mentor. Deals are won or lost in conversation nuances. Freight forwarders and export managers face cognitive overload-Incoterms, landed costs, cultural sensitivities, pricing objections. Negotiation Coach joins every call as a silent AI participant, using STT and NLU to transcribe and analyze in real-time, flashing strategic "whisper prompts" to guide negotiations toward successful closes.
- Augmented Selling. Integrates with CRM, ERP, and market intelligence to provide "Constructive Knowledge" in the heat of battle. Buyer complains about shipping delay? Instantly retrieves vessel status and root cause, prompts negotiator with verified explanation and pre-approved discount. Competitor mentioned? Pulls up "Battle Card" with their service failures-reframes value over unit price.
- Cultural Bridge. Global negotiations stumble on unspoken social norms-direct refusal in New York could be relationship-ending in Tokyo. "Cultural Context Modeling" analyzes counterparty background, provides behavioral nudges: slow speaking pace, specific honorifics, periods of silence. "Agentic Empathy" ensures high-context communication standards.
- Pricing Guardian. Democratizes strategy so mid-level reps perform at elite level. Live guardrail against "pricing leakage" enforces discount floors and margin targets. When discount exceeds threshold, suggests alternative non-monetary concessions-extended warranty or faster shipping to save the margin.
Replaces:
- Static PDF battle cards and outdated competitor comparison tables.
- Post-call autopsy sessions critiquing mistakes that already cost revenue.
- "Can I get back to you?" delays from manual rate lookups.
- Gut-feel pricing concessions with no margin protection.
- Manager ride-alongs for junior rep quality control.
Ready to see Negotiation Coach in action?
Why Negotiation Coach?
- Maximize Contract Value. AI-assisted negotiations increase average contract value by 12-15%. Detects subtle cues like expansion plans, prompts seller with relevant add-ons-cargo insurance, customs brokerage. 2x cross-sell lift in scenarios where upsell opportunities would otherwise be missed.
- Bridge Cultural Divides. Acts as diplomatic aide with "Cultural Intelligence" guiding conversation tone. Alerts to nuances like indirect communication preferences in High-Context cultures. Sell effectively into diverse regions without local native speakers-unlock new markets with existing headcount.
- Enforce Pricing Discipline. Real-time governance monitors pricing concessions against margin targets and inventory levels. Proposed discount exceeds limit? Instantly prompts with alternatives ("Offer expedited processing instead of 5% off")-ensures revenue growth doesn't sacrifice profit margins.
- Accelerate Rep Ramp-Up. Training new export reps takes 6-12 months. "Turn-by-turn" navigation serves answers about HS codes or lead times instantly. New hires perform like seasoned veterans from week one-compresses timeline and accelerates entire sales organization productivity.
How It Works
Workflow Automation
How Negotiation Coach integrates with your systems
Analyzes buyer signals during live calls and pushes coaching prompts to sales reps in real time.
- Audio Ingestion. When rep joins call via Zoom, Teams, or VoIP, Negotiation Coach joins as silent participant or integrates via API. Low-latency STT transcribes dialogue in real-time, identifying speakers and stripping background noise.
- Intent Detection. NLU engine analyzes text stream, detecting "Intents" (Objection: Price, Inquiry: Compliance) and "Sentiment" (Frustrated, Hesitant). Cross-references against CRM history and knowledge bases-freight indices, inventory feeds.
- Whisper Prompting. Generates text cards visible only to user. Client says "lead times too long?" Whisper reads: "Counter-tactic: Cite 98% On-Time Performance. Pivot to air-freight for urgent batches." Competitor mentioned? Displays kill-sheet. Sub-second guidance.
- Learning Loop. Auto-generates call summary, logs to CRM, tags follow-ups. Analyzes prompt success-if counter-argument worked, weights strategy higher for future team calls. "Flywheel of Intelligence" improves with every interaction.
Get Started
Transform every rep into a master negotiator. Deploy Negotiation Coach to equip your team with real-time intelligence, cultural fluency, and pricing discipline-stop leaving margin on the table and dominate the global export arena.
See how Negotiation Coach works for your business
Core Capabilities
Real-Time Objection Handling
Listens to live objections and instantly displays the optimal counter-argument or data point to the seller.
Dynamic Battle Cards
Automatically retrieves and displays competitor kill-sheets and product specs based on keywords spoken during the call.
Cultural Nuance Alerts
Analyzes cross-cultural communication patterns to prompt users on appropriate tone, pacing, and etiquette for specific regions.
Live Discount Governance
Monitors pricing discussions to prevent unauthorized discounts, suggesting non-monetary concessions to protect margins.
Who It's For
Freight Forwarding Sales
Use the coach to negotiate spot rates with shippers, instantly accessing carrier capacity data to justify pricing.
Export Sales Managers
Deploy the agent to navigate complex distributor agreements in foreign markets, ensuring strict adherence to Incoterms.
Global Procurement Teams
Implement the worker to manage supplier negotiations, utilizing real-time commodity price indexing to drive down costs.
Value Outcomes
Contract Value Lift
12-15% value increase
Increase deal size. AI-assisted negotiations drive a **12-15% increase** in average contract value by optimizing terms.
Cross-Sell Growth
2x cross-sell lift
Expand account penetration. Real-time prompts for relevant add-ons result in a **2x lift** in cross-sell and up-sell rates.
Sales Productivity
28% faster cycles
Accelerate closing. Real-time support reduces the need for follow-up research calls, shortening sales cycles by **28%**.
Win Rate Improvement
2x higher win rate
Close more deals. Providing reps with instant answers increases win rates after the first quote from **20% to 40%**.
Strategic Value for Decision Makers
For the CFO
**Margin Assurance.** The Negotiation Coach acts as an automated governance layer, preventing 'discount creep' and ensuring every deal meets our profitability thresholds before it is signed.
For the COO
**Standardized Excellence.** We can clone the skills of our top 1% of negotiators and distribute them to the entire workforce instantly. This tool ensures operational consistency and reduces the risk of bad contracts.
For the Owner
**Scalable Expertise.** This allows us to hire junior talent and have them perform like seniors immediately. It creates a permanent asset of negotiation intelligence that stays with the company, reducing reliance on individual stars.
Why Export Arena
Negotiation Coach is not a standalone tool - it's part of Export Arena's AI & Automation Department as a Service. Pre-trained on global trade nuances, from HS codes to geopolitical risk, it delivers strategic insights tailored to C-suite decision-making. We provide resilience as a service.
See how Negotiation Coach works for your business
